Dr. Muhammad Kashif
is working as
Associate Professor of Practice
in the
NUST Business School
. Dr. Muhammad Kashif
has a PhD in
Brand Management
. Dr. Muhammad Kashif
has published
67
research articles & conference papers having a citation count of
1419
, carried out
0
projects and filed
0
intellectual property.
Research Tags
Research Projects
0
Industry Projects
0
Amount Granted
0.0
M
Publications
67
Citations
1419
Intellectual Property
0
Publication Types
Project Types
Publications by Year
Projects by Year
Education
PhD
Brand Management
2019-
2022
University of Colombo
,
Sri Lanka
MS
Marketing
2005-
2007
Shaheed Zulfiqar Ali Bhutto Medical University, Islamabad
,
Pakistan
MBA
Marketing
2002-
2004
Preston University
,
Pakistan
Experience
Associate Professor of Practice
2024- Present
NUST Business School
, NUST
Associate Dean and Associate Professor
2007-
2024
GIFT University
,
Gujranwala
,
Awards
Memberships
No project records found for this faculty member
63
Research Articles
0
Conference Proceedings
0
Books
0
Book Chapters
0
Editorial Activities
Unraveling the impact of eco-centric leadership and pro-environment behaviors in healthcare organizations: Role of green consciousness2024
The moderating effect of religiosity on ethical behavioural intentions: An application of the extended theory of planned behaviour to Pakistani bank employees2017
Attiq ur Rehman
(Asian Centre for Organization Development)
N
Nicholas Grigoriou
(Monash University Malaysia)
Journal: Society and Business Review , Volume 13, No. 2, Pages 184-194
Impact Factor: N/ACitations: 0Quartile: N/A
The Role of Resonant Leadership, Workplace Friendship and Serving Culture in predicting Organizational Commitment: the Mediating Role of Compassion at Work 2020
Leaving in Mascot of Silence: Organizational Determinants of Employee Turnover Intentions in Mediating and Moderating Roles of Quiescent Silence and Coworker Support in a Russian Context2021
Few glitters are original gold: Strengthening brand citizenship through identification, knowledge, and ownership in a mediating role of brand pride2020
Journal: Asia-Pacific Journal of Business Administration, Volume 13, No. 1, Pages 40-59
Impact Factor: 0Citations: 38Quartile: N/A
Abusive supervision, supervisor undermining, and turnover intentions: mediation of quiescent silence and desire to seek revenge among Thai banking frontliners2022
Two Cooks Spoil the Broth: Destructive Outcomes of Supervisor and Customer Mistreatment in Mediating-Moderating Roles of Anger and Self-Control in an Indonesian Context2023
Journal: Journal of Marketing Theory and Practice, Volume 32, Issue 3, Pages 362-377
Impact Factor: 4.400Citations: 2Quartile: 2
Rethinking abusive supervision: antecedents and reparative mechanisms of abusive supervision, including supervisor frustration, coworker support, guilt, and supervisor OCB in a mediated-moderation model2023
Journal: Journal of Islamic Accounting and Business Research, Volume 15, No. 1, Pages 79-99
Impact Factor: 2.500Citations: 3Quartile: 2
It’s not justice if it’s not for all: cross-level interaction of interactional justice differentiation and supervisory justice on psychological safety and conflict2022
Mansoor Ahmed Khuhro
(Shaheed Benazir Bhutto University)
Journal: International Journal of Conflict Management, Volume 33, No. 5, Pages 782-811
Impact Factor: 3.300Citations: 3Quartile: 2
From the land of Gama: event attachment scale (EAS) development exploring fans' attachment and their intentions to spectate at traditional gaming events2023
Journal: Journal of Global Scholars of Marketing Science: Bridging Asia and the World, Volume 33, Issue 4, Pages 513-535
Impact Factor: 1.900Citations: 6Quartile: 3
The structure and content of the religious tourism destination image construct: an exploratory netnography of travelers’ reviews of Makkah and Medina2025
