Muhammad Waqas

Assistant Professor
NUST Business School
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About

Dr. Muhammad Waqas is working as Assistant Professor in the NUST Business School . Dr. Muhammad Waqas has a PhD in Marketing . Dr. Muhammad Waqas has published 18 research articles & conference papers having a citation count of 332 , carried out 0 projects and filed 0 intellectual property.

Research Tags

Research Projects

0

Industry Projects

0

Amount Granted

0.0 M

Publications

18

Citations

332

Intellectual Property

0
Publication Types
Project Types
Publications by Year
Projects by Year

Research Collaborators

Collaborator Image

Adnan Waseem

NUST Business School
3 Collaborations
Collaborator Image

Irfan Abdullah

NUST Business School
2 Collaborations
Collaborator Image

Nauman Wajid

NUST Business School
1 Collaboration
Collaborator Image

Muhammad Ali Khan

NUST Business School
1 Collaboration

Education

PhD Marketing 2017- 2021
Universiti Malaya , Malaysia
MS Marketing 2010- 2011
University of Birmingham , United Kingdom
MBA Marketing 2007- 2008
Arid Agriculture University , Pakistan
BBA Business Administration 2004- 2007
Arid Agriculture University , Pakistan

Experience

Assistant Professor 2023- Present
NUST Business School , NUST
Assistant Professor 2022- 2023
NUST Business School , NUST
Assistant Professor 2022- 2022
NUST Business School , NUST
Research Assistant 2020- 2022
University of Malaya , University of Malaya, Malaysia ,
Lecturer 2015- 2017
Arid Agriculture University , Arid Agriculture University Rawalpindi ,
Lecturer 2011- 2015
COMSATS University , COMSATS University Islamabad ,
Research Associate 2009- 2011
COMSATS University , COMSATS University Islamabad ,

Awards

Memberships

No project records found for this faculty member
17
Research Articles
0
Conference Proceedings
0
Books
1
Book Chapters
20
Editorial Activities
Enhancing consumption of sustainable transportation: Determinants and outcome of consumer engagement with bike-sharing service 2023
Muhammad Waqas
AR
Arsalan Najmi (Sunway University )
Journal: Environmental Science and Pollution Research, Vol:30, Pages53411-53423
Impact Factor: 5.8 Citations: 4 Quartile: 1
SDG 3 SDG 8 SDG 9 SDG 11 SDG 12
Typology of customer experience with social media branded content: A netnographic study 2020
ZA
Zalfa Laili Hamzah (University of Malaya)
NO
Noor Akma Mohd Salleh (University of Malaya)
Muhammad Waqas
Journal: International Journal of Internet Marketing and Advertising, Volume 14, Issue 2, Pages 184-213
Impact Factor: N/A Citations: 14 Quartile: N/A
SDG 9 SDG 12
From Regrets to Returns: How Interaction Quality and Store Image Shape Store Revisit Intentions 2024
Adnan Waseem
Muhammad Waqas
MU
Muhammad Khan
NA
Nauman Wajid
Journal: International Journal of Retail & Distribution Management, Pages 1-14
Impact Factor: 5.500 Citations: 0 Quartile: 1
SDG 3 SDG 12
A Cross-sectional Study of Antecedents and Consequence of Panic Buying Behavior: The Moderating Effect of COVID-19 Rumors 2022
Nauman Wajid
Adnan Waseem
Muhammad Waqas
Irfan Abdullah
IB
Ibrahim Abdullah (COMSATS University Islamabad)
Journal: INQUIRY: The Journal of Health Care Organization, Provision, and Financing, Volume 59, Pages 1-13
Impact Factor: 2.099 Citations: 0 Quartile: 4
SDG 3
An investigation of effects of justice recovery dimensions on students’ satisfaction with service recovery in higher education environment 2014
Muhammad Waqas
HA
Haider Ali (COMSATS University Islamabad)
Muhammad Ali Khan
Journal: International Review on Public and Nonprofit Marketing, Volume 11, Issue 3, Pages 263-284
Impact Factor: N/A Citations: 15 Quartile: N/A
SDG 8 SDG 9
What drives Muslim Malaysian consumers’ general attitude towards religious advertising? 2021
Muhammad Waqas
Journal: Journal of Islamic Accounting and Business Research, Volume 12, Issue 1, Pages 97-111
Impact Factor: N/A Citations: 4 Quartile: N/A
SDG 8
Customer experience: a systematic literature review and consumer culture theory-based conceptualisation 2021
Muhammad Waqas
ZA
Zalfa Laili Hamzah (University of Malaya)
NO
Noor Akma Mohd Salleh (University of Malaya)
Journal: Management Review Quarterly, Volume:71, Issue:1, Page:135-176
Impact Factor: N/A Citations: 79 Quartile: N/A
SDG 8 SDG 9
The Role of Brand Experience and Student Engagement in the Creation of Brand Equity in a Higher Education Context 2021
Muhammad Waqas
Journal: Journal of Nonprofit and Public Sector Marketing, Pages 1-24
Impact Factor: N/A Citations: 5 Quartile: N/A
SDG 8
The role of religious advertising and personal selling in enhancing mutual fund purchase intention and sales in Pakistan: a managerial perspective 2021
Muhammad Waqas
SA
Sarmad Jan Mian (Sarhad University of Science and Information Technology)
NA
Nabila Nazir (COMSATS University Islamabad)
Journal: Journal of Islamic Marketing, Pages 1-18
Impact Factor: N/A Citations: 7 Quartile: N/A
SDG 8
Customer experience with the branded content: a social media perspective 2021
Muhammad Waqas
ZA
Zalfa Laili Hamzah (University of Malaya)
NO
Noor Akma Mohd Salleh (University of Malaya)
Journal: Online Information Review, Volume 45, Issue 5, Pages 964-982
Impact Factor: 2.325 Citations: 34 Quartile: 3
SDG 8 SDG 9
Unveiling drivers and brand relationship implications of consumer engagement with social media brand posts 2021
ZA
Zalfa Laili Hamzah (University of Malaya)
HA
Hazwani Abdul Wahab (University of Malaya)
Muhammad Waqas
Journal: Journal of Research in Interactive Marketing, Volume 15, Issue 2, Pages 336-358
Impact Factor: 4.018 Citations: 74 Quartile: 3
SDG 8 SDG 9
Branded Content Experience in Social Media: Conceptualization, Scale Development, and Validation 2021
Muhammad Waqas
NO
Noor Akma Mohd Salleh (University of Malaya)
ZA
Zalfa Laili Hamzah (University of Malaya)
Journal: Journal of Interactive Marketing, Volume 56, Pages 106-120
Impact Factor: 6.258 Citations: 28 Quartile: 2
SDG 8
Restaurant choice and religious obligation in the absence of halal logo: A serial mediation model 2022
EZ
Ezlika M.Ghazali (University of Malaya)
DI
Dilip S. Mutum (University of Nottingham Malaysia)
Muhammad Waqas
BA
Bang Nguyen (Shanghai University)
NU
Nur Azureen Ahmad-Tarmizi (University of Malaya)
Journal: International Journal of Hospitality Management, Volume 101, Article Number 103109
Impact Factor: 9.237 Citations: 19 Quartile: 1
SDG 8 SDG 12
Branded content experience in social media settings: a consumer culture theory perspective 2022
Muhammad Waqas
ZA
Zalfa Laili Hamzah (University of Malaya)
NO
Noor Akma Mohd Salleh (University of Malaya)
Journal: Journal of Brand Management, Volume 29, Issue 2, Pages 225-240
Impact Factor: 3.500 Citations: 18 Quartile: 3
SDG 8 SDG 9
Factors influencing the potential adoption of portable pork DNA detection device 2022
EZ
Ezlika M.Ghazali (University of Malaya)
DI
Dilip S. Mutum (Monash University Malaysia)
Muhammad Waqas
A
Azni Zarina Taha (University of Malaya)
MO
Mozard Mohtar (University of Malaya)
Journal: Journal of Islamic Marketing, Pages 1-25
Impact Factor: N/A Citations: 3 Quartile: N/A
SDG 3 SDG 9
Enhancing Brand Equity Through Branded Content Experience on Social Media: Developing and Testing a Moderated Mediation Model 2024
Adnan Waseem
Muhammad Waqas
NA
Nauman Wajid (Birmingham City University)
Irfan Abdullah
Journal: Psychology of Popular Media, Pages 1-11
Impact Factor: 3.0 Citations: 1 Quartile: 2
SDG 9
Consumer repurchase intention of smart wearable devices: an extension of the technology integration model 2023
ZA
Zalfa Laili Hamzah (University of Malaya)
Muhammad Waqas
RO
Rohayu Binti Rahman (University of Malaya)
EZ
Ezlika M.Ghazali (University of Malaya)
Journal: International Journal of Technology Marketing, Volume 17 No.1, Pages 78-98
Impact Factor: N/A Citations: 0 Quartile: N/A
SDG 3 SDG 9 SDG 12
Interactive Experience of Physical Servicescape and Online Servicescape: A Review and Future Research 2023
ZA
Zalfa Laili Hamzah (University of Malaya)
Muhammad Waqas
Book: The Palgrave Handbook of Interactive Marketing (1st Edition, Chapter 36, Pages 837-866)
Citations: 27
SDG 8 SDG 12
2024
Reviewed Papers for Journals
Impact Factor: 11.3
2024
Reviewed Papers for Journals
Impact Factor: 4.1
2024
Reviewed Papers for Journals
Impact Factor: 4.338
Online Information Review 2023
Reviewed Papers for Journals
Impact Factor: 3.1
Marketing Intelligence & Planning 2023
Reviewed Papers for Journals
Impact Factor: 4.4
Journal of Business Research 2023
Reviewed Papers for Journals
Impact Factor: 11.3
Journal of Islamic Marketing 2023
Reviewed Papers for Journals
Impact Factor: 3.2
Marketing Intelligence & Planning 2023
Reviewed Papers for Journals
Impact Factor: 4.4
Journal of Research in Interactive Marketing 2023
Reviewed Papers for Journals
Impact Factor: 10.176
Information Technology & People 2023
Reviewed Papers for Journals
Impact Factor: 4.238
Journal of Brand Management 2023
Reviewed Papers for Journals
Impact Factor: 4.350
Journal of Islamic Marketing 2023
Reviewed Papers for Journals
Impact Factor: 3.70
Journal of Brand Management 2023
Reviewed Papers for Journals
Impact Factor: 4.350
Journal of Brand Management 2022
Reviewed Papers for Journals
Impact Factor: 4.350
Journal of Brand Management 2022
Reviewed Papers for Journals
Impact Factor: 4.350
2022
Reviewed Papers for Journals
Impact Factor: 4.350
Information Technology & People 2022
Reviewed Papers for Journals
Impact Factor: 3.879
2022
Reviewed Papers for Journals
Impact Factor: 4.350
2022
Reviewed Papers for Journals
Impact Factor: 4.35
2022
Reviewed Papers for Journals
Impact Factor: 4.35
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No training records found for this faculty member
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Total Supervisions
0
PhD Supervisions
0
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