Beenish Tariq

Assistant Professor
NUST Business School
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About

Dr. Beenish Tariq is working as Assistant Professor in the NUST Business School . Dr. Beenish Tariq has a PhD in Markerting . Dr. Beenish Tariq has published 16 research articles & conference papers having a citation count of 365 , carried out 2 projects and filed 0 intellectual property.

Research Tags

Research Projects

2

Industry Projects

0

Amount Granted

0.9 M

Publications

16

Citations

365

Intellectual Property

0
Publication Types
Project Types
Publications by Year
Projects by Year

Research Collaborators

Collaborator Image

Waseem Hassan

NUST Business School
2 Collaborations

Education

PhD Markerting 2014- 2018
Universiti Utara Malaysia , Pakistan
MBA Marketing 2011- 2012
Air University , Pakistan
Marketing 2007- 2011
BZU, Multan , Pakistan
Pre Medical 2004- 2006
Board of Intermediate and Secondary Education, Multan , Pakistan
Science 2003- 2004
Board of Intermediate and Secondary Education, Multan , Pakistan

Experience

Assistant Professor 2021- Present
NUST Business School , NUST
Assistant Professor 2018- 2018
NUST Business School , NUST
Teaching Assistant 2017- 2018
Universiti Utara Malaysia , Universiti Utara Malaysia ,
Lecturer 2013- 2014
Air University Multan , Abdali road, Multan ,
Admin Officer 2011- 2012
Telenor Pakistan , Abdali road, Multan ,

Awards

Memberships

2
Research Projects
0
Industrial Projects
2
National Projects
0
International Projects
0.9M
Total Funding (PKR)
Exploring the Determinants of Mobile Financial Service Adoption in Pakistan 2019
BE
Beenish Tariq
Project Status: Completed Rs: 0.5 M Approval Date: 2019-01-23 Completion Date: 2020-04-22
Funding Agency: HEC
Exploring the determinants of mobile financial services adoption in telecom sector of Pakistan: The moderating role of government and gender. 2019
Nauman Wajid
BE
Beenish Tariq
Project Status: Completed Rs: 0.4 M Approval Date: 2019-01-23 Completion Date: 2020-04-22
Funding Agency: HEC
14
Research Articles
2
Conference Proceedings
0
Books
0
Book Chapters
0
Editorial Activities
The Determinants of Customer Loyalty in Telecommunication Industry of Pakistan. 2018
NI
Nik Kamariah Nik Mat (Universiti Utara Malaysia)
BE
Beenish Tariq
NI
Nik Kamariah Nik Mat (Universiti Utara Malaysia)
Journal: International Journal of Business Marketing and Management, Volume 3, Issue 1, Pages 36-43
Impact Factor: - Citations: 0 Quartile: N/A
Understanding the Moderating Role of Government Regulations in Telecom Sector of Pakistan 2018
BE
Beenish Tariq
N
Nik Kamariah Nik Mat (Universiti Utara Malaysia)
Journal: Journal of Telecommunication, Electronic and Computer Engineering, Vol. 10, No. 1-11, Pages 103-107
Impact Factor: 0 Citations: 0 Quartile: N/A
Antecedents of Sellers' Relationship Building Efforts in Relationship Marketing: A Case of the Telecom Sector of Pakistan 2014
BE
Beenish Tariq
HA
Hayat Muhammed Awan (Air University)
SU
Suleman Ghouri (Pakistan Civil Aviation Authority)
Journal: Pakistan Journal of Commerce and Social Science, Volume 8(3), Pages 680-695
Impact Factor: - Citations: 0 Quartile: N/A
Do Government Regulations Moderate the Oliver’s Four Stage Loyalty Linkage? A Pilot Study in Cellular Industry of Pakistan 2017
BE
Beenish Tariq
NI
Nik Kamariah Nik Mat (Universiti Utara Malaysia)
Journal: Asian Journal of Multidisciplinary Studies, Volume 5, No.11, Pages 9-13
Impact Factor: N/A Citations: 0 Quartile: N/A
Intergenerational differences in fans' motivation to watch the T20 world cup: a generation cohort theory perspective 2020
FA
Faheem Gul Gilal (Sukkur IBA University)
NA
Naeem Gul Gilal (Huazhong University of Science and Technology)
BE
Beenish Tariq
RE
Rehman Gul Gilal (Sukkur IBA University)
ZH
Zhenxing Gong (Liaocheng University)
NI
Nisar Ahmed Channa (Sukkur IBA University)
RU
Rukhsana Gul Gilal (Sukkur IBA University)
Journal: International Journal of Sports Marketing and Sponsorship, Pages 1-33
Impact Factor: 2.938 Citations: 20 Quartile: 3
Predicting consumer purchase intention toward hybrid vehicles: Testing the moderating role of price sensitivity 2020
MA
Maqsood Hussain Bhutto (University of Jyväskylä)
BE
Beenish Tariq
SA
Sarwar Azhar (IBA Sukkur)
KH
Khalid Ahmed (IBA Sukkur)
FA
Faiz M Khawaja (IBA Sukkur)
HE
Heesup Han (Sejong University)
Journal: European Business Review, Pages 1-23
Impact Factor: N/A Citations: 43 Quartile: N/A
Generating Marketing Outcomes through Internet of Things (IoT) Technologies 2020
BE
Beenish Tariq
SA
Sadaf Taimoor ( Institute of Business Administration)
HA
Hammad Najam (Independent Researcher)
RO
Rob Law (The Hong Kong Polytechnic University)
Waseem Hassan
HE
Heesup Han (Sejong University)
Journal: Sustainability, Volume 12(22), Article Number 9670
Impact Factor: 3.251 Citations: 12 Quartile: 2
Behaviors also Trickle Back: An Assessment of Customer Dysfunctional Behavior on Employees and Customers 2020
AS
Asif Nawaz (Sukkur IBA University)
BE
Beenish Tariq
SA
Sarfraz Ahmed Dakhan (Sukkur IBA University)
AN
Antonio Ariza-Montes (Universidad Loyola Andalucía)
NI
Niaz Ahmed Bhutto (Sukkur IBA University)
HE
Heesup Han (Sejong University)
Journal: Sustainability, Volume 12(20), Article Number 8427
Impact Factor: 3.251 Citations: 5 Quartile: 2
Revisiting SERVQUAL as a Formative Construct Using PLSSEM Two-Stage Approach in Service Quality Research 2020
BE
Beenish Tariq
HA
Hammad Najam (Independent Researcher)
NI
Nik Kamariah Nik Mat (Universiti Utara Malaysia)
TH
Thurasamy Ramayah (Universiti Sarawah Malaysia)
Waseem Hassan
Journal: Pertanika Journal of Social Science and Humanities, Volume 28 (3), Pages 1855-1873
Impact Factor: - Citations: 0 Quartile: N/A
Corporate social responsibility (CSR) as a customer satisfaction and retention strategy in the chain restaurant sector 2020
SO
Soyeun Lee (Sejong University)
HE
Heesup Han (Sejong University)
AL
Aleksandar Radic (Independent Researcher)
BE
Beenish Tariq
Journal: Journal of Hospitality and Tourism Management, Volume 45, Pages 348-358
Impact Factor: 5.959 Citations: 118 Quartile: 2
The Post-Coronavirus World in the International Tourism Industry: Application of the Theory of Planned Behavior to Safer Destination Choices in the Case of US Outbound Tourism 2020
HE
Heesup Han (Sejong University)
AM
Amr Al-Ansi (Universiti Putra Malaysia)
BE
Bee-Lia Chua (Universiti Putra Malaysia)
BE
Beenish Tariq
AL
Aleksandar Radic ( Independent Researcher)
SU
Su-hyun Park (Incheon Jaeneung University)
Journal: International Journal of Environmental Research and Public Health, Volume 17(18), Article Number 6485
Impact Factor: 3.390 Citations: 130 Quartile: 1
Capturing customer’s store loyalty through relationship benefits: Moderating effect of retail innovation 2020
NI
Nisar Ahmed Channa (Sukkur IBA University)
MA
Maqsood Hussain Bhutto (Sukkur IBA University)
MU
Musaira Bhutto (Sukkur IBA University)
NI
Niaz Ahmed Bhutto (Sukkur IBA University)
BE
Beenish Tariq
Journal: European Business Review, Pages 1-21
Impact Factor: N/A Citations: 15 Quartile: N/A
Moderating effect of government regulations on the determinants of customer loyalty for cellular service providers in Pakistan 2020
BE
Beenish Tariq
HA
Hammad Najam (Air University)
NI
Nik Kamariah Nik Maat (Universiti Utara Malaysia)
HE
Heesup Han (Sejong University)
Journal: Journal of Contemporary Issues in Business and Government, Volume 26, Number 1, Pages 1-22
Impact Factor: - Citations: 0 Quartile: N/A
Investigating the effects of customer-based brand equity on turnover intentions with mediating effect of customer citizenship behavior 2020
MO
Mohsin Raza (Universiti Utara Malaysia)
SA
Salniza Salleha, (Universiti Utara Malaysia)
BE
Beenish Tariq
RA
Raed Saud Altayyar (Majmaah University,)
HA
Hasnizam Shaari (Universiti Utara Malaysia)
MO
Mohsin Raza (Universiti Utara Malaysia)
SA
Salniza Salleha, (Universiti Utara Malaysia)
RA
Raed Saud Altayyar (Majmaah University,)
HA
Hasnizam Shaari (Universiti Utara Malaysia)
Journal: Management Science Letters, Volume 10, Issue 2, Pages 265 - 496
Impact Factor: 0 Citations: 22 Quartile: N/A
Reevaluating Gender Role and Identity in the Contemporary Pakistani Society: An application of the Bem Sex Role Inventory (BSRI).
Sadaf Taimoor
BE
Beenish Tariq
Conference: 2nd International Interdisciplinary Conference on Gender Work and Society - Gender, work and leadership: Bringing together feminist and postcolonial insights
Citations: N/A
Generating Marketing Outcome through Internet of Things (IoT)
BE
Beenish Tariq
Sadaf Taimoor
Conference: Production Operation Management Society
Citations: N/A
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0
Total Supervisions
0
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