Ayesha Abrar

Associate Professor
NUST Business School
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About

Dr. Ayesha Abrar is working as Associate Professor in the NUST Business School. Dr. Ayesha Abrar has a PhD in Entrepreneurship . Dr. Ayesha Abrar has published 37 research articles & conference papers having a citation count of 16 , carried out 2 projects and filed 0 intellectual property.

Research Tags

Creative Industries Entrepreneurial and Dynamic Capabilities Entrepreneurial Leadership Entrepreneurial learning and knowledge Entrepreneurship Entrepreneurship Intention Entrepreneurship/management Education Gender in management and entrepreneurship Innovation Qualitative Research

Research Projects

0

Industry Projects

2

Amount Granted

10.5 M

Publications

37

Citations

16

Intellectual Property

0
Publication Types
Project Types
Publications by Year
Projects by Year

Research Collaborators

Collaborator Image

Madiha Gohar

NUST Business School
13 Collaborations
Collaborator Image

Fareesa Malik

NUST Business School
3 Collaborations
Collaborator Image

Muhammad Mustafa Raziq

NUST Business School
2 Collaborations
Collaborator Image

Owais Anwar Golra

NUST Business School
1 Collaboration
Collaborator Image

Yasmine Iqbal

NUST Business School
1 Collaboration
Collaborator Image

Fizza Khalid

NUST Business School
1 Collaboration

Education

PhD Entrepreneurship 2008- 2012
University of Essex , England
MSc Economics 2002- 2004
University of Peshawar , Pakistan
BA Inter Science (Statistics And Economics) 2000- 2002
University of Peshawar , Pakistan

Experience

Associate Professor 2025- 2018
NUST Business School , NUST
Assistant Professor 2018- 2025
NUST Business School , NUST
Assistant Professor 2013- 2018
Shaheed Benazir Bhutto Women University , Charsada Road peshsawa ,
GTA 2009- 2012
University of Essex UK , Southend on Sea, United Kingdom ,
Lecturer 2005- 2013
Shaheed Benazir Bhutto Women University Peshawar , Charsada Road peshsawa ,

Awards

Aizaz e Sabqat 2007
President of Pakistan Award (Azaz-e-Sabqat) for the academic year 2004 for showing best performance in academics (award received in 2007)
Gold Medal 2006
Gold Medal for securing 1st position in MSc Economics Department of Economics, University of Peshawar (2004)
Best University Teacher A
Best University Teacher Award for the academic year 2017 received from Shaheed Benazir Bhutto Women University Peshawar

Memberships

0
Research Projects
2
Industrial Projects
0
National Projects
2
International Projects
10.5M
Total Funding (PKR)
Consultancy on Business Development and Coaching to Returning Immigrants on Microfinance Loan Scheme: Work Package 4 2023
Owais Anwar Golra
DA
Dania Bilal (NUST Business School)
DA
Daniyal Noor (NUST Business School)
AQ
Aqsa Khalil (NUST Business School)
AB
Abdul Wadood (NUST Business School)
BI
Bibi Raheela (NUST Business School)
KO
Kommal Mumtaz Joyo (NUST Business School)
Madiha Gohar
Ayesha Abrar
Nida Karim
Project Status: Completed Rs: 4.4 M Approval Date: 2023-02-15 Completion Date: N/A
Funding Agency: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
Consultancy on Re-integration of Pakistani Returnees through Business Development Mentorship and in-kind Support- Work Package 3 2023
Owais Anwar Golra
Muhammad Usman
Ayesha Abrar
Madiha Gohar
Nida Karim
DR
Dr Zeeshan Rafiq (Information Technology University, Lahore)
Project Status: Completed Rs: 6.1 M Approval Date: 2023-02-01 Completion Date: 2023-06-30
Funding Agency: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
14
Research Articles
19
Conference Proceedings
0
Books
2
Book Chapters
20
Editorial Activities
Cryptocurrency and Traditional Financial Systems: Exploring the Impact of Cryptocurrencies on Traditional Banking Systems, Financial Regulations, and Monetary Policies 2025
BA
Bashir Ahmad (Islamia College University Peshawar)
Ayesha Abrar
MO
Mohsin Ullah (COMSATS University Islamabad)
MU
Muhammad Nouman Dawood (University of Exeter)
MA
Maria Waheed (Islamia College University Peshawar)
Journal: International Journal of Business and Management Sciences, Volume 06(01),2025,Pages (587-609)
Impact Factor: N/A Citations: 0 Quartile: N/A
SDG 9
Future Trends in Digital Leadership: Cultivating Innovation, Leveraging AI and Achieving Competitive Advantage: A Qualitative Study 2025
NA
Najla Abdullah Ahmed Albannai (University of Sharjah)
Muhammad Mustafa Raziq
ME
Mehreen Malil (Ghent University)
Ayesha Abrar
Journal: Journal of Information and Knowledge Management, Volume:24, Issue: 05,
Impact Factor: 1.0 Citations: 0 Quartile: 3
SDG 9
Unveiling Entrepreneurial Learning Dynamics: Insights from the Women Entrepreneurs of Creative Industries 2024
Ayesha Abrar
Madiha Gohar
Fareesa Malik
Owais Anwar Golra
Journal: Journal of Innovative Research in Management Sciences, Volume 5, No. 1, Pages 52-70
Impact Factor: N/A Citations: 0 Quartile: N/A
SDG 5
Situationally Appropriate Leadership Styles and Team Performance: Is Trust Really Important 2023
Madiha Gohar
AY
Ayesha Mehmood
SA
Sana Nazir
Ayesha Abrar
Yasmine Iqbal
Journal: FWU Journal of Social Sciences, Volume 17, No.3, Pages 136-151
Impact Factor: 0.800 Citations: 0 Quartile: 3
SDG 3 SDG 8
Digital leadership and its impact on agility, innovation and resilience: a qualitative study of the UAE media industry 2024
NA
Najla Abdullah Ahmed Albannai (University of Sharjah)
Muhammad Mustafa Raziq
Ayesha Abrar
ME
Mehreen Malik (Ghent University)
Journal: Benchmarking: An International Journal, Pages 1-19
Impact Factor: 4.500 Citations: 2 Quartile: 1
SDG 9
Entrepreneurial learning behaviours within the social context: an exploratory study of technology startups in Pakistan 2025
Fareesa Malik
Ayesha Abrar
MA
Maryam Hina
Journal: Journal of Entrepreneurship in Emerging Economies, Pages 1-22
Impact Factor: 2.900 Citations: 0 Quartile: 2
SDG 8
An Exploration of Women Owned Home-based Business Through Institutional Theory Lens: A Case of Peshawar, Pakistan 2022
Madiha Gohar
Ayesha Abrar
Journal: Journal of Applied Economics and Business Studies, Volume 6, Issue 2, Pages 33-54
Impact Factor: N/A Citations: 0 Quartile: N/A
SDG 5 SDG 8
The Influence of Role Model & Learning Orientation on Students’ Entrepreneurial Intentions: Does Creativity, Proactiveness & Opportunism Matter? 2023
Madiha Gohar
Ayesha Abrar
Fizza Khalid
MA
Maria Khan
Journal: NICE Research Journal , Volume 16, No. 4, Pages 1-17
Impact Factor: 0 Citations: 0 Quartile: N/A
SDG 4
A Narrative Case Study of the Lived Experiences of Women Social Entrepreneur(s) in Pukhtoon Context Peshawar, Pakistan 2018
Madiha Gohar
Ayesha Abrar
MA
Mahvesh Ali Khan (Institute of Management Sciences)
Journal: Abasyn Journal of Social Sciences, Pages 1-13
Impact Factor: 0 Citations: 0 Quartile: N/A
Growth Aspirations of Pukhtoon Women Entrepreneurs in the Household Context 2018
Madiha Gohar
AS
Asma Basit (Shaheed Benazir Bhutto Women University)
Ayesha Abrar
Journal: FWU Journal of Social Sciences, Volume 12, Issue 1, Pages 180-189
Impact Factor: - Citations: 0 Quartile: N/A
Identity Construction of Pakistani Female Entrepreneurs in Religious Framework: An Interplay of Sociocultural and Religious Factors 2023
JA
Javera Aftab (Bahria University)
Ayesha Abrar
LU
Lubna Maroof (Bahria University)
Journal: Journal of Entrepreneurship and Innovation in Emerging Economies, Volume 9, Issue 2, Pages:24
Impact Factor: 0 Citations: 2 Quartile: N/A
SDG 8
Social Entrepreneurship as Creative Destructors 2018
Ayesha Abrar
Madiha Gohar
SH
Shandana Shoaib (Institute of Management Sciences)
Journal: Abasyn Journal of Social Sciences, Pages 1-20
Impact Factor: 0 Citations: 0 Quartile: N/A
Embedded or Constrained Informal Institutional Influences on Women Entrepreneurship Development in Pukhtoon Culture 2016
Ayesha Abrar
Madiha Gohar
Journal: FWU Journal of Social Sciences, Volume 10, Issue 2, Pages 80-90
Impact Factor: 0 Citations: 0 Quartile: N/A
The rising appeal of creative industry for women entrepreneurs: an exploratory study of rural Khyber Pakhtunkhwa 2025
HI
Hina Haram (Shaheed Benazir Bhutto Women University)
Madiha Gohar
Ayesha Abrar
Journal: Journal of Entrepreneurship in Emerging Economies, Pages 1-19
Impact Factor: 2.900 Citations: 0 Quartile: 2
SDG 5 SDG 8
Learning Orientation and Firm Sustainability Performance: Mediating Role of Innovative Orientation Trait
Babar Ejaz
Ayesha Abrar
Owais Anwar Golra
Madiha Gohar
Conference: 10th International Conference on Digital Transformation and Business Innovation (ICDTBI) 2025
Citations: N/A
SDG 9 SDG 12
The Role of Brand Love and Brand Respect in Creating Brand Loyalty: An exploration through Love Mark Theory
KA
Kainat Shahnawaz
Ayesha Abrar
Madiha Gohar
Conference: 4th International Conference on Business, Management and Social Sciences (ICBMASS-24)
Citations: N/A
Emergence and Transformation of Trust in Work Teams
MA
Maryam Liaqat
Madiha Gohar
Ayesha Abrar
Asfia Obaid
Conference: 4th International Conference on Business, Management, and Social Sciences (ICBMASS) 2024
Citations: N/A
Entrepreneurship in Creative Industries
Ayesha Abrar
Conference: International Business Conference on High Growth Businesses: Unleashing Business Success in Challenging Times
Citations: N/A
iTitans - Innovation starts with an I
KO
Kommal Joyo
WA
Waseem Akram
Madiha Gohar
Ayesha Abrar
Conference: 10th Asian Management Research & Case Conference
Citations: N/A
Shuhrat-we brand you, A case study on learning from mistakes
WA
Waseem Akram
Madiha Gohar
Ayesha Abrar
Conference: 10th Asian Management Research and Case Conference 2022 (AMRC)
Citations: N/A
Influence of Religious Beliefs and Values on Leader’s Spirituality and Emotional Intelligence: A Case of Islamabad Healthcare Sector
MA
Maryam Liaqat
AT
Atiqa Aslam
Madiha Gohar
Ayesha Abrar
Conference: 1st International Conference on Religion in Business
Citations: N/A
Understanding Creation of Women Owned Home-based Business Through Institutional Theory Lens: A Case of Peshawar, Pakistan.
Madiha Gohar
Ayesha Abrar
DR
Dr. Caleb Kwong (University of Essex)
Conference: International Conference of Business Management and Social Sciences
Citations: N/A
"You Are Who You Know”: The Social Essence of Entrepreneurial Learning in Creative Industries
Ayesha Abrar
Madiha Gohar
Conference: British Academy of Management BAM 2020 Conference in the Cloud (34th international conference)
Citations: N/A
Role of Family Factors on Women Entrepreneurial Intentions: A Case Study of Women Entrepreneurs From Peshawar Pakistan
Madiha Gohar
Ayesha Abrar
DR
Dr. Asma Basit (Bahria University Islamabad)
Conference: Research In Entrepreneurship and Small Business
Citations: N/A
Social Entrepreneurs as Creative Destructors
Ayesha Abrar
Madiha Gohar
SH
Shandana Shoaib (Institute of Management Sciences)
Conference: Conference on Social Entrepreneurship and Islamic Finance
Citations: N/A
Gender and Entrepreneurial Learning: A Case of Female Entrepreneurs in Creative Industry
Ayesha Abrar
Conference: 34th Institute for Small Business and Entrepreneurship Annual Conference
Citations: N/A
Entrepreneurial Learning as Experiential and Situated Learning Process: A Case of Creative Entrepreneurs”
Ayesha Abrar
Conference: 34th Institute for Small Business and Entrepreneurship Annual Conference
Citations: N/A
Making of Household Entrepreneurs: Lived Experiences of Pukhtoon Women Entrepreneurs from Peshawar, Pakistan
Ayesha Abrar
AS
Asma Rauf (Essex Business School UK)
MA
madiha Gohar (Essex Business School UK)
Conference: 56th Annual World Conference of the International Council of Small Business (ICSB) 2011
Citations: N/A
Conceptualizing Gender and Entrepreneurial Learning – A Review of Literature
Ayesha Abrar
AS
Asma Rauf (University of Essex)
Madiha Gohar
Conference: THE 56TH ANNUAL ICSB WORLD CONFERENCE 2011
Citations: N/A
Entrepreneurial Learning in Creative Industry: A Case of Female Entrepreneurs in Creative Industry
Ayesha Abrar
Conference: 7th Scottish Doctoral Management Conference 20211
Citations: N/A
Entrepreneurial Learning as Experiential and Social Learning Process: A Case of Female Entrepreneurs in Creative Industry
Ayesha Abrar
Conference: Organizational Learning, Knowledge and Capabilities: Making Waves
Citations: N/A
Entrepreneurial learning and emergence of dynamic capabilities: a case of women entrepreneurs in creative industries of UK
Ayesha Abrar
Conference: 11th International Entrepreneurship Forum (IEF) Conference, ‘Entrepreneurship and Sustainability: From Lifestyles to Innovative Enterprises in Creative and Sustainable Environments’
Citations: N/A
Integrating Grounded Theory and Narrative Analysis for Understanding Entrepreneurial Learning of Creative Women Entrepreneurs
Ayesha Abrar
Madiha Gohar
DR
Dr. Asma Basit (Shahed Banazer Bhato Women University)
DR
Dr Muhammad Junaid (University of Peshawar)
Conference: International Conference on Emerging Research for Sustainable Economic Development (ERSED-2016)
Citations: N/A
Familial and Societal Institutional Embeddedness of Women Entrepreneur(ship) 2025
Madiha Gohar
Ayesha Abrar
Fareesa Malik
Book: The Palgrave Encyclopedia of Entrepreneurship (Chapter 1, Pages 1-5)
Citations: N/A
SDG 5
The role of family factors in shaping the entrepreneurial intentions of women: a case study of women entrepreneurs from Peshawar, Pakistan 2022
Madiha Gohar
Ayesha Abrar
AD
Adeel Tariq (Lappeenranta University of Technology)
Book: The Role of Ecosystems in Developing Startups (Chapter 3, Pages 40-63)
Citations: 8
SDG 5
Journal of innovation management 2024
Reviewed Papers for Journals
Impact Factor: NA
Journal of Entrepreneurship and Innovation in Emerging Economies 2024
Reviewed Papers for Journals
Impact Factor: NA
Journal of Entrepreneurship and Innovation in Emerging Economies 2024
Reviewed Papers for Journals
Impact Factor: NA
Journal of Management Development 2024
Reviewed Papers for Journals
Impact Factor: 3.5
Journal of Innovative Research in Management Sciences 2024
Reviewed Papers for Journals
Impact Factor: NA
Journal of Innovative Research in Management Sciences 2024
Reviewed Papers for Journals
Impact Factor: NA
BAHRIA UNIVERSITY Journal of Management and Technology (BJMT) 2024
Reviewed Papers for Journals
Impact Factor: NA
2023
Reviewed Papers for Journals
Impact Factor: NA
2023
Reviewed Papers for Journals
Impact Factor: N/A
2023
Reviewed Papers for Journals
Impact Factor: NA
2023
Reviewed Papers for Journals
Impact Factor: NA
Journal of Entrepreneurship in Emerging Economies 2023
Reviewed Papers for Journals
Impact Factor: 3.6
2021
Reviewed Papers for Journals
Impact Factor: NA
2021
Reviewed Papers for Journals
Impact Factor: NA
2020
Reviewed Papers for Journals
Impact Factor:
2020
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2020
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2020
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2020
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2020
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Total Supervisions
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