Madiha Gohar

Assistant Professor
NUST Business School
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About

Dr. Madiha Gohar is working as Assistant Professor in the NUST Business School . Dr. Madiha Gohar has a PhD in Entrepreneurship . Dr. Madiha Gohar has published 31 research articles & conference papers having a citation count of 29 , carried out 2 projects and filed 0 intellectual property.

Research Tags

Agency/Structure Digital Entrepreneurship Embeddedness Entrepreneurship Gender Homebased businesses Household Institutional Theory Qualitative Research Women Entrepreneurship

Research Projects

0

Industry Projects

2

Amount Granted

10.5 M

Publications

31

Citations

29

Intellectual Property

0
Publication Types
Project Types
Publications by Year
Projects by Year

Research Collaborators

Collaborator Image

Ayesha Abrar

NUST Business School
13 Collaborations
Collaborator Image

Adeel Tariq

NUST Business School
2 Collaborations
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Fareesa Malik

NUST Business School
2 Collaborations
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Yasmine Iqbal

NUST Business School
2 Collaborations
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Fizza Khalid

NUST Business School
1 Collaboration
Collaborator Image

Owais Anwar Golra

NUST Business School
1 Collaboration
Collaborator Image

Muhammad Mustafa Raziq

NUST Business School
1 Collaboration
Collaborator Image

Naukhez Sarwar

NUST Business School
1 Collaboration

Education

PhD Entrepreneurship 2007- 2012
University of Essex , United Kingdom
MSc Economics 2004- 2005
University of Peshawar , Pakistan
BSc Economics 2000- 2004
University of Peshawar , Pakistan

Experience

Assistant Professor 2018- Present
NUST Business School , NUST
Assistant Professor 2013- 2018
Shaheed Benazir Bhutto Women University , Peshawar ,
Graduate Teaching Assistant 2009- 2010
Essex Business School, University of Essex , Essex UK ,
Lecturer 2006- 2013
Shaheed Benazir Bhutto Women University , Peshawar ,

Awards

Best University Teacher 2018
Best University Teacher by HEC for year 2016 Best University Teacher of Shaheed Benazir Bhutto Women University, 2016
IVLP-2015
Participated in State Department’s International Visitor Leadership Program from 1st – 21st November, 2015. The theme was 'Entrepreneurship as the Engine of Prosperity and Stability', where I was nominated by Consulate General of the United States, Peshawar, Pakistan for a visit to USA to understand the entrepreneurial culture therein and to see if something of that kind can be practiced in Pakistan.

Memberships

0
Research Projects
2
Industrial Projects
0
National Projects
2
International Projects
10.5M
Total Funding (PKR)
Consultancy on Business Development and Coaching to Returning Immigrants on Microfinance Loan Scheme: Work Package 4 2023
Owais Anwar Golra
DA
Dania Bilal (NUST Business School)
DA
Daniyal Noor (NUST Business School)
AQ
Aqsa Khalil (NUST Business School)
AB
Abdul Wadood (NUST Business School)
BI
Bibi Raheela (NUST Business School)
KO
Kommal Mumtaz Joyo (NUST Business School)
Madiha Gohar
Ayesha Abrar
Nida Karim
Project Status: Completed Rs: 4.4 M Approval Date: 2023-02-15 Completion Date: N/A
Funding Agency: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
Consultancy on Re-integration of Pakistani Returnees through Business Development Mentorship and in-kind Support- Work Package 3 2023
Owais Anwar Golra
Muhammad Usman
Ayesha Abrar
Madiha Gohar
Nida Karim
DR
Dr Zeeshan Rafiq (Information Technology University, Lahore)
Project Status: Completed Rs: 6.1 M Approval Date: 2023-02-01 Completion Date: 2023-06-30
Funding Agency: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
15
Research Articles
12
Conference Proceedings
0
Books
2
Book Chapters
14
Editorial Activities
The Influence of Role Model & Learning Orientation on Students’ Entrepreneurial Intentions: Does Creativity, Proactiveness & Opportunism Matter? 2023
Madiha Gohar
Ayesha Abrar
Fizza Khalid
MA
Maria Khan
Journal: NICE Research Journal , Volume 16, No. 4, Pages 1-17
Impact Factor: 0 Citations: 0 Quartile: N/A
SDG 4
A Narrative Case Study of the Lived Experiences of Women Social Entrepreneur(s) in Pukhtoon Context Peshawar, Pakistan 2018
Madiha Gohar
Ayesha Abrar
MA
Mahvesh Ali Khan (Institute of Management Sciences)
Journal: Abasyn Journal of Social Sciences, Pages 1-13
Impact Factor: 0 Citations: 0 Quartile: N/A
Growth Aspirations of Pukhtoon Women Entrepreneurs in the Household Context 2018
Madiha Gohar
AS
Asma Basit (Shaheed Benazir Bhutto Women University)
Ayesha Abrar
Journal: FWU Journal of Social Sciences, Volume 12, Issue 1, Pages 180-189
Impact Factor: - Citations: 0 Quartile: N/A
Social Entrepreneurship as Creative Destructors 2018
Ayesha Abrar
Madiha Gohar
SH
Shandana Shoaib (Institute of Management Sciences)
Journal: Abasyn Journal of Social Sciences, Pages 1-20
Impact Factor: 0 Citations: 0 Quartile: N/A
Embedded or Constrained Informal Institutional Influences on Women Entrepreneurship Development in Pukhtoon Culture 2016
Ayesha Abrar
Madiha Gohar
Journal: FWU Journal of Social Sciences, Volume 10, Issue 2, Pages 80-90
Impact Factor: 0 Citations: 0 Quartile: N/A
The rising appeal of creative industry for women entrepreneurs: an exploratory study of rural Khyber Pakhtunkhwa 2025
HI
Hina Haram (Shaheed Benazir Bhutto Women University)
Madiha Gohar
Ayesha Abrar
Journal: Journal of Entrepreneurship in Emerging Economies, Pages 1-19
Impact Factor: 2.900 Citations: 0 Quartile: 2
SDG 5 SDG 8
Artificial Intelligence a Panacea for Innovation Management? Review and Directions 2024
WA
Waqas Tariq (Jiangsu University)
Adeel Tariq
UM
Umair Saeed Bhutta (Higher Educational Institution in Abu Dhabi)
Madiha Gohar
Journal: Review in Business and Economics, Volume 4, No. 1, Pages 1-9
Impact Factor: N/A Citations: 0 Quartile: N/A
Unveiling Entrepreneurial Learning Dynamics: Insights from the Women Entrepreneurs of Creative Industries 2024
Ayesha Abrar
Madiha Gohar
Fareesa Malik
Owais Anwar Golra
Journal: Journal of Innovative Research in Management Sciences, Volume 5, No. 1, Pages 52-70
Impact Factor: N/A Citations: 0 Quartile: N/A
SDG 5
Situationally Appropriate Leadership Styles and Team Performance: Is Trust Really Important 2023
Madiha Gohar
AY
Ayesha Mehmood
SA
Sana Nazir
Ayesha Abrar
Yasmine Iqbal
Journal: FWU Journal of Social Sciences, Volume 17, No.3, Pages 136-151
Impact Factor: 0.800 Citations: 0 Quartile: 3
SDG 3 SDG 8
Women Entrepreneurship and Household Wellbeing: An Exploratory Study of Khyber Pakhtunkhwa 2021
HI
Hina Haram (Shaheed Benazir Bhutto Women University)
KH
Khadija Shams (Shaheed Benazir Bhutto Women University)
Madiha Gohar
Journal: FWU Journal of Social Sciences, Volume 15, No.2, Pages 76-95
Impact Factor: - Citations: 5 Quartile: N/A
Resource Commitments for Technology-Deployments to Boost Corporate Sustainability 2025
SA
Sajid Nazir (Lappeenranta-Lahti University of Technology)
AR
Arsalan Zahid Piprani (Sunway University)
MA
Mahmood Ali (Northumbria University)
Madiha Gohar
Adeel Tariq
Journal: JIM: Journal of Innovation Management, Volume 13, No. 1, Pages 54-80
Impact Factor: N/A Citations: 0 Quartile: N/A
SDG 12
Entrepreneurial Leadership and Innovative Work Behaviour: Moderating Role of Islamic Work Ethics 2023
Madiha Gohar
Yasmine Iqbal
H
Hammad Ali Khan (Nestle Pakistan Limited)
RI
Riffat Hussain (Bahria University)
Journal: Journal of Entrepreneurship and Innovation in Emerging Economies, Volume 9, Issue 2, Pages 181-197
Impact Factor: N/A Citations: 3 Quartile: N/A
SDG 8
An Exploration of Women Owned Home-based Business Through Institutional Theory Lens: A Case of Peshawar, Pakistan 2022
Madiha Gohar
Ayesha Abrar
Journal: Journal of Applied Economics and Business Studies, Volume 6, Issue 2, Pages 33-54
Impact Factor: N/A Citations: 0 Quartile: N/A
SDG 5 SDG 8
Navigating the change: a case study of the textile industry on digital leadership, digital transformation and innovative business models 2024
ME
Mehreen Malik
Muhammad Mustafa Raziq
Naukhez Sarwar
Madiha Gohar
Journal: Benchmarking: An International Journal, Pages 1-28
Impact Factor: 4.500 Citations: 9 Quartile: 1
SDG 9
Impact of digital transformation on SME’s marketing performance: role of social media and market turbulence 2025
MU
Muhammad Amin
Madiha Gohar
IR
Irfan Ali
Journal: Discover Sustainability, Volume:6, Issue:1, Article Number 378
Impact Factor: 2.400 Citations: 0 Quartile: 3
SDG 8 SDG 9
The Role of Brand Love and Brand Respect in Creating Brand Loyalty: An exploration through Love Mark Theory
KA
Kainat Shahnawaz
Ayesha Abrar
Madiha Gohar
Conference: 4th International Conference on Business, Management and Social Sciences (ICBMASS-24)
Citations: N/A
Emergence and Transformation of Trust in Work Teams
MA
Maryam Liaqat
Madiha Gohar
Ayesha Abrar
Asfia Obaid
Conference: 4th International Conference on Business, Management, and Social Sciences (ICBMASS) 2024
Citations: N/A
iTitans - Innovation starts with an I
KO
Kommal Joyo
WA
Waseem Akram
Madiha Gohar
Ayesha Abrar
Conference: 10th Asian Management Research & Case Conference
Citations: N/A
Shuhrat-we brand you, A case study on learning from mistakes
WA
Waseem Akram
Madiha Gohar
Ayesha Abrar
Conference: 10th Asian Management Research and Case Conference 2022 (AMRC)
Citations: N/A
Influence of Religious Beliefs and Values on Leader’s Spirituality and Emotional Intelligence: A Case of Islamabad Healthcare Sector
MA
Maryam Liaqat
AT
Atiqa Aslam
Madiha Gohar
Ayesha Abrar
Conference: 1st International Conference on Religion in Business
Citations: N/A
Understanding Creation of Women Owned Home-based Business Through Institutional Theory Lens: A Case of Peshawar, Pakistan.
Madiha Gohar
Ayesha Abrar
DR
Dr. Caleb Kwong (University of Essex)
Conference: International Conference of Business Management and Social Sciences
Citations: N/A
"You Are Who You Know”: The Social Essence of Entrepreneurial Learning in Creative Industries
Ayesha Abrar
Madiha Gohar
Conference: British Academy of Management BAM 2020 Conference in the Cloud (34th international conference)
Citations: N/A
Role of Family Factors on Women Entrepreneurial Intentions: A Case Study of Women Entrepreneurs From Peshawar Pakistan
Madiha Gohar
Ayesha Abrar
DR
Dr. Asma Basit (Bahria University Islamabad)
Conference: Research In Entrepreneurship and Small Business
Citations: N/A
Women Entrepreneurship and Household Wellbeing: An Exploratory Study of KP
HI
Hina Haram (Shaheed Benazir Bhutto Women University Peshawar)
DR
Dr. Khadija Shams (Shaheed Benazir Bhutto Women University Peshawar)
Madiha Gohar
Conference: 5th INTERNATIONAL MULTIDISCIPLINARY RESEARCH CONFERENCE
Citations: N/A
Social Entrepreneurs as Creative Destructors
Ayesha Abrar
Madiha Gohar
SH
Shandana Shoaib (Institute of Management Sciences)
Conference: Conference on Social Entrepreneurship and Islamic Finance
Citations: N/A
Conceptualizing Gender and Entrepreneurial Learning – A Review of Literature
Ayesha Abrar
AS
Asma Rauf (University of Essex)
Madiha Gohar
Conference: THE 56TH ANNUAL ICSB WORLD CONFERENCE 2011
Citations: N/A
Integrating Grounded Theory and Narrative Analysis for Understanding Entrepreneurial Learning of Creative Women Entrepreneurs
Ayesha Abrar
Madiha Gohar
DR
Dr. Asma Basit (Shahed Banazer Bhato Women University)
DR
Dr Muhammad Junaid (University of Peshawar)
Conference: International Conference on Emerging Research for Sustainable Economic Development (ERSED-2016)
Citations: N/A
The role of family factors in shaping the entrepreneurial intentions of women: a case study of women entrepreneurs from Peshawar, Pakistan 2022
Madiha Gohar
Ayesha Abrar
AD
Adeel Tariq (Lappeenranta University of Technology)
Book: The Role of Ecosystems in Developing Startups (Chapter 3, Pages 40-63)
Citations: 8
SDG 5
Familial and Societal Institutional Embeddedness of Women Entrepreneur(ship) 2025
Madiha Gohar
Ayesha Abrar
Fareesa Malik
Book: The Palgrave Encyclopedia of Entrepreneurship (Chapter 1, Pages 1-5)
Citations: N/A
SDG 5
Women's Studies International Forum 2025
Reviewed Papers for Journals
Impact Factor: 1.9
Journal of Entrepreneurship and Public Policy 2025
Reviewed Papers for Journals
Impact Factor: 2.1
Journal of Entrepreneurship in Emerging Economies 2025
Reviewed Papers for Journals
Impact Factor: 3.9
Journal of Innovation Management 2023
Reviewed Papers for Journals
Impact Factor: N/A
Journal of Management and Research 2023
Reviewed Papers for Journals
Impact Factor:
Journal of Applied Economics and Business Studies 2023
Reviewed Papers for Journals
Impact Factor: N/A
2022
Reviewed Papers for Journals
Impact Factor: N/A
2022
Reviewed Papers for Journals
Impact Factor: N/A
2022
Reviewed Papers for Journals
Impact Factor: N/A
2022
Reviewed Papers for Journals
Impact Factor: N/A
Journal of applied economics and business studies 2022
Reviewed Papers for Journals
Impact Factor: N/A
2020
Reviewed Papers for Journals
Impact Factor:
2020
Reviewed Papers for Journals
Impact Factor:
2019
Edited Journal Issue / Proceeding / Book
Impact Factor:
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0
Total Supervisions
0
PhD Supervisions
0
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