Lubaba Sadaf

Assistant Professor
NUST Business School
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About

Dr. Lubaba Sadaf is working as Assistant Professor in the NUST Business School . Dr. Lubaba Sadaf has a PhD in Sociology . Dr. Lubaba Sadaf has published 10 research articles & conference papers having a citation count of 10 , carried out 4 projects and filed 0 intellectual property.

Research Tags

diasporic communities Diversity & Inclusion Gender and familial relations Gender based inequalities Gender based violence Migration Pakistani Diaspora in Qualitative Research sociology of everyday life Sociology of Gender

Research Projects

3

Industry Projects

1

Amount Granted

6.4 M

Publications

10

Citations

10

Intellectual Property

0
Publication Types
Project Types
Publications by Year
Projects by Year

Research Collaborators

Collaborator Image

Zujaja Wahaj

NUST Business School
2 Collaborations
Collaborator Image

Waseem Hassan

NUST Business School
1 Collaboration
Collaborator Image

Bakare Najimdeen Ayoola

Centre for International Peace & Stability
1 Collaboration
Collaborator Image

Asfia Obaid

NUST Business School
1 Collaboration

Education

PhD Sociology 2006- 2013
University of Glasgow , United Kingdom
MS Social Anthropology 1996- 1998
Quaid-i-Azam University , Pakistan
BA Sociology 1992- 1994
University of the Punjab , Pakistan

Experience

Assistant Professor 2017- Present
NUST Business School , NUST
Assistant Professor 2015- 2017
School of Social Sciences & Humanities , NUST
Assistant Professor 2014- 2015
School of Social Sciences & Humanities , NUST
LECTURER 2004- 2006
FATIMA JINNAH WOMEN UNIVERSITY , Rawalpindi ,
RESEARCH ASSISTANT+LECTURER 2001- 2004
FATIMA JINNAH WOMEN UNIVERSITY , RAWALPINDI ,

Awards

Memberships

3
Research Projects
1
Industrial Projects
4
National Projects
0
International Projects
6.4M
Total Funding (PKR)
Mapping daily routines, rituals and virtual emotional intimacies in COVID-19 Pakistan 2020
Asfia Obaid
Zujaja Wahaj
Lubaba Sadaf
DR
DR. OLIVER KAYAS (Manchester Metropolitan University)
Project Status: Completed Rs: 0.8 M Approval Date: 2020-09-15 Completion Date: 2024-01-22
Funding Agency: Social Science Research Council (SSRC), the Henry Luce Foundation, the William and Flora Hewlett Foundation, the Wenner-Gren Foundation, and the MacArthur Foundation
Pakistani youth and family values in the age of cyber technologies 2015
Lubaba Sadaf
Zujaja Wahaj
Asfia Obaid
Project Status: Completed Rs: 4.0 M Approval Date: 2015-05-19 Completion Date: 2018-04-20
Funding Agency: Higher Education Commission
Kinship Boundaries and Transnational marriages: Parental concerns and Issues 2014
Lubaba Sadaf
Project Status: Completed Rs: 0.4 M Approval Date: 2014-06-06 Completion Date: 2018-03-30
Funding Agency: HEC
4
Research Articles
6
Conference Proceedings
0
Books
0
Book Chapters
32
Editorial Activities
Assessment of biomedical waste handling in Ghana 2022
JU
Justice Kofi Debrah (Fernando Pessoa University)
Zujaja Wahaj
Lubaba Sadaf
MA
Maria Alzira Pimenta Dinis (Fernando Pessoa University)
Journal: International Journal of Environmental Studies, Pages 1-19
Impact Factor: 0 Citations: 5 Quartile: N/A
SDG 12
Exploring the Political Co-Brand Image & Positioning from External Stakeholder’s Perspective in Pakistan 2021
Lubaba Sadaf
Waseem Hassan
MA
Maria Naureen Shahid
Journal: Journal of Political Marketing, Pages 1-30
Impact Factor: N/A Citations: 0 Quartile: N/A
SDG 10
Human Security and Sustainable Development Goals: The Voices of Afghan Women Refugees in Pakistan 2024
Bakare Najimdeen Ayoola
Lubaba Sadaf
Zujaja Wahaj
KA
Kainat Kamal
SU
Sundus Anwar
Journal: Journal of Asian and African Studies, Page: 19
Impact Factor: 1.0 Citations: 2 Quartile: 2
SDG 3 SDG 4 SDG 5
How does femvertising work in a patriarchal context? An unwavering consumer perspective 2023
Lubaba Sadaf
AL
Aleena Amir
DA
David Roca (Autonomous University of Barcelona)
Asfia Obaid
Journal: Corporate Communications, Pages 1-17
Impact Factor: 2.800 Citations: 3 Quartile: 2
SDG 5
Influence of national culture on corporate political activity (CPA) in collectivist countries for environmental sustainability
Lubaba Sadaf
MA
Maria Naureen Shahid
Waseem Hassan
Conference: 2021 AMA Marketing and Public Policy Conference
Citations: N/A
Sociocultural dynamics contributing to attitude of consumers towards Femvertising: A qualitative study of a developing context
Lubaba Sadaf
Aleena Amir
Waseem Hassan
Conference: Society for Marketing Advances (SMA) Virtual Conference.
Citations: N/A
WOMEN DIGITAL ENTREPRENEURSHIP THROUGH SOCIAL NETWORKING DIGITAL PLATFORMS IN PAKISTAN
SA
Sana Hafeez
Fareesa Malik
Lubaba Sadaf
Conference: 1st International Conference on Business, Management and Social Sciences (ICBMASS)
Citations: N/A
Implementation Process of Work Life Balance Policy: A Case Study of Information Technology Company in Pakistan
Lubaba Sadaf
NI
NIMRA NAVEED (-)
Fareesa Malik
Conference: British Academy of Management. BAM2019
Citations: N/A
We Have No Choice To Speak Out Change Recipients Cognitive Approach Towards Major Organizational Change
AM
Ambreen Malik (-)
Muhammad Naseer Akhtar
Lubaba Sadaf
US
Usman Talat (University of Warwick)
AM
Ambreen Malik (-)
Muhammad Naseer Akhtar
Lubaba Sadaf
US
Usman Talat (University of Warwick)
Conference: British Academy of Management 2019
Citations: N/A
Implementation Process of Work Life Balance Policy: A Case Study of an Information Technology Company in Pakistan
NI
Nimra Naveed (-)
Fareesa Malik
Lubaba Sadaf
Conference: British Academy of Management
Citations: N/A
Forman Journal of Social Sciences 2025
Reviewed Papers for Journals
Impact Factor: N/A
Journal of theoretical and applied electronic commerce research 2025
Reviewed Papers for Journals
Impact Factor: 4.6
Social Sciences & Humanities Open 2024
Reviewed Papers for Journals
Impact Factor: N/A
Social Sciences & Humanities Open 2024
Reviewed Papers for Journals
Impact Factor: N/A
Social Sciences & Humanities Open 2025
Reviewed Papers for Journals
Impact Factor: N/A
Women's Studies International Forum 2025
Reviewed Papers for Journals
Impact Factor: 1.9
Social Sciences & Humanities Open 2023
Reviewed Papers for Journals
Impact Factor: 0
Social Sciences & Humanities Open 2023
Reviewed Papers for Journals
Impact Factor: N/A
Social Sciences & Humanities Open 2023
Reviewed Papers for Journals
Impact Factor: 0
Social Sciences & HumaniMes Open 2024
Reviewed Papers for Journals
Impact Factor: 0
Social Sciences & Humanities Open 2023
Reviewed Papers for Journals
Impact Factor: N/A
Social sciences & humanities open 2024
Reviewed Papers for Journals
Impact Factor: N/A
Social Sciences & Humanities Open 2024
Reviewed Papers for Journals
Impact Factor: N/A
International Journal of Sustainability in Higher Education 2024
Reviewed Papers for Journals
Impact Factor: 3.1
Frontiers in Psychology 2023
Reviewed Papers for Journals
Impact Factor: 3.8
Interneural Journal of Sustainability 2023
Reviewed Papers for Journals
Impact Factor: 3.1
International Journal of Sustainability in Higher Education 2023
Reviewed Papers for Journals
Impact Factor: 3.1
International Journal of Sustainability in Higher Education 2023
Reviewed Papers for Journals
Impact Factor: 3.1
Trauma Violence & Abuse 2023
Reviewed Papers for Journals
Impact Factor: 6.4
Frontiers in Public Health 2023
Reviewed Papers for Journals
Impact Factor: 5.2
Social sciences & humanities open 2023
Reviewed Papers for Journals
Impact Factor: 0
International Journal of Sustainability in Higher Education 2023
Reviewed Papers for Journals
Impact Factor: 4.351
Frontiers in Environmental Science 2023
Reviewed Papers for Journals
Impact Factor: 5.411
Social sciences & humanities open 2022
Reviewed Papers for Journals
Impact Factor: N/A
Social sciences & humanities open 2022
Reviewed Papers for Journals
Impact Factor: N/A
Social sciences & humanities open 2023
Reviewed Papers for Journals
Impact Factor: N/A
Social Sciences & Humanities 2022
Reviewed Papers for Journals
Impact Factor: 0
Social Sciences & Humanities 2022
Reviewed Papers for Journals
Impact Factor: 0
NUST School of Social Sciences and Humanities 2022
Reviewed Papers for Journals
Impact Factor: 0
2022
Reviewed Papers for Journals
Impact Factor: 5.411
2022
Reviewed Papers for Journals
Impact Factor: 0
2020
Reviewed Papers for Journals
Impact Factor:
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No training records found for this faculty member
0
Total Supervisions
0
PhD Supervisions
0
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